BUSINESS DEVELOPMENT
Build Your Spa Business for Success
Vision, Mission & Concept Envisioning
A Concept Envisioning begins with a brainstorming session involving all of the stakeholders.
This meeting utilizes a guided approach to discover the potential for your business’
vision and mission.
The Envisioning Session's discussion points include: vision, mission, branding,
culture, differentiation, color & texture and measurements of success.
The Envisioning process is summarized within a document that states the business’
Vision, Mission, Concept and Program Components. This initial Concept Summary also
includes a list of the Primary Services that are contained within each Program Component
selected along with their descriptions.
Feasibility Studies
D&W INTERNATIONAL's feasibility study is an all encompassing document that begins
with a market assessment which reviews the target markets, analyzes the demographics,
competition, audience proximity and accessibility and concludes with a sales forecast.
The final component is a complete financial 5 year pro forma which includes profit/loss
statement, balance sheet and cash flow in order to conduct a complete analysis of
the projects Return on Investment (ROI). This is a dynamic document that allows
us to run various scenarios to determine the feasibility of your project.
Financial Pro forma
D&W INTERNATIONAL develops a financial proforma for the first five years of operations
using information from the Envisioning Session and Market Analysis. The financial
proforma includes capital investment, cost structure, revenues, operating expenses,
staffing requirements, operating statements, cash flow and balance sheets and a
return on investment analysis.
Business Plan Development
D&W INTERNATIONAL develops a business plan that outlines the vision, mission and
concept of the project as well as describes the marketplace, market strategy, organizational
structure, required investment and illustrates the financial position of the business
when the plan is implemented. The business plan is typically required to secure
most financing.
Site Analysis
D&W INTERNATIONAL provides site selection criteria for you and your commercial real
estate broker and reviews all available listings.After the top sites have been identified,
D&W INTERNATIONAL visits each site with the broker,conducts a site analysis using
the site selection criteria and provides a final recommendation.
Market & Competitive Studies
D&W INTERNATIONAL researches the demographics, competition and growth trends in
your market and conducts site visits to select competitors. D&W INTERNATIONAL identifies
your businesses'target market and outlines competitive strengths and weaknesses.
Architectural Review
The D&W INTERNATIONAL team reviews the architectural drawings and makes recommendations
for improvements in the following areas: flow, adjacencies, lighting, finishes,
electric and plumbing placement, retail, and other specifications required in a
medical spa. In addition, we provide room specifications sheets to support the architects
design process.