SALES AND MARKETING
Effective Programs to Increase Top Line Revenue
D&W INTERNATIONAL develops Spa Marketing Programs
that maximize top line performance and build sustainability for your business.
Vision, Mission & Concept Envisioning
A Concept Envisioning begins with a brainstorming session involving all of the stakeholders.
This meeting utilizes a guided approach to discover the potential for your business’
vision and mission.
The Envisioning Session's discussion points include: vision, mission, branding,
culture, differentiation, color & texture and measurements of success.
The Envisioning process is summarized within a document that states the business’
Vision, Mission, Concept and Program Components. This initial Concept Summary also
includes a list of the Primary Services that are contained within each Program Component
selected along with their descriptions.
Branding
Marketing Program Review & Action Plan
Market Analysis & Research
Marketing Plan Development
Promotions Planning
Sales Programs & Training
Internet Strategy Development