BUSINESS BOOSTING PROGRAM
D&W INTERNATIONAL's 50/50 Special Offer
D&W INTERNATIONAL is so convinced that we can increase your sales by at least 50%
we are willing to bet half our fee!
What is the 50/50 Program?
When a practice or medical spa signs up for D&W INTERNATIONAL's Business Boosting
Program, they only pay 50% of the fee. If the D&W INTERNATIONAL team increases their
business by 50% within 3 months, then they will pay the balance of 50% as a success
fee.
Why such a Special Offer?
Essentially, we are betting on our track record. Due to the success of our Business
Boosting Program, 80% of our clients have doubled their sales in the past 12 months;
so we have decided to up the ante and share in the risk. Thus, the D&W INTERNATIONAL
50/50 program was born.
Where is the program available?
D&W INTERNATIONAL works with practices nationwide and abroad. We work exclusively
with one practice in a market at a time, on a first-come, first-serve basis.
What does an D&W INTERNATIONAL Business Boosting Program include?
·Marketing & promotions plan with budget
·Ad campaign to support the marketing plan
·Sales training
·Competitive & demographic analysis
·High Impact Action Plan identifying tactics that
have immediate effect on sales & profitability
·Business review & recommendations on marketing,
operations & sales
·3 year sales forecast
·Website review & recommendations
·Educational seminar power point presentation
·Online project management portal
·2 site-visits
·Weekly coaching calls
·Not all locations are eligible, restrictions may
apply.
Business Boosting Program: Increasing Sales & Profits for Your Business
This program is a business assessment with action plan for your company. The Scope
of Work outlined in the Agreement takes between 8–12 weeks to implement.
The cornerstone to D&W INTERNATIONAL's success is our three pronged approach to
boosting your business by utilizing our extensive expertise in marketing, sales
and operations.
1.Implement a marketing program to drive leads
2.Build a sales system to capture and convert leads to clients
3.Insure the operation runs efficiently and effectively with a focus on quality
clinical procedures and customer service to build repeat and referral business.
More specifically this program includes the following Scope of Work:
Marketing
1.Market Assessment analyzing size of target audience and competition
2.Two month Marketing & Promotions Plan with budget
3.Marketing communications tools including:
·Print advertisement
·Point of purchase display
·Postcard
·E-broadcast template setup in the D&W INTERNATIONAL
Lead Capture & E-broadcast System (training to use the system included)
(Design fees will be charged for additional marketing communication tools and/or
production fees will be charged for customization of the above tools for multiple
applications of the tools)
Website recommendations in accordance with D&W INTERNATIONAL's best practices
Sales
1.3 year Sales Forecast
2.PowerPoint presentation to support 1 in-house event.
3.Event Guide
4.D&W INTERNATIONAL representative onsite for 1.5 days to conduct sales training
plus operations support or event facilitation
5.Sales training webinars (3) plus 1 one-on-one sales coaching call for live Q&A
post webinar training.
6.Sales Training Materials
Operations
1.High Impact Action Plan identifying steps that will have an immediate affect on
profitability plus implementation coaching
2.Business Review of your operation.
3.D&W INTERNATIONAL representative onsite for 1.5 days to conduct the operational
and market review
4.An D&W INTERNATIONAL Client Portal accessible during the time you are working
with D&W INTERNATIONAL . This internet portal provides you access to team contact
information, file access for reports, plans and guides and project milestones and
to-dos.
5.Access to D&W INTERNATIONAL's Preferred Vendor program during the time you are
working with D&W INTERNATIONAL . The program includes a group of select vendors
who offer D&W INTERNATIONAL clients preferred pricing and/or special service offerings.
General
Coaching teleconference calls:
·Call 1: Review and discussion of the High Impact
Action Plan
·Call 2: Review and discussion of the Marketing
& Promotions Plan
·Call 3 – 8: Implementation coaching including review
of the action items concerning operations, marketing, and event planning if applicable.
Phased Implementation
We implement the above Scope of Work through a three phase process that takes approximately
8–12 weeks. D&W INTERNATIONAL's team of marketing, sales and operations experts
work directly with your team to gather information, conduct analysis, report the
findings and support the implementation of the plan.
Phase I (approximately 2 weeks)
1.Upon signing the Agreement D&W INTERNATIONAL forwards an Information Request List
(IRL) and schedules a launch call.
2.The IRL is a series of questions concerning your business. In addition, the IRL
requests copies of past financial statements, marketing materials and plans along
with photographs of your location. All information must be submitted to D&W INTERNATIONAL
no later than 2 weeks from the project start date.
3.A project launch call is held within 2–4 business days after the Agreement is
signed to introduce team members, discuss how we communicate, and review next steps.
4.The D&W INTERNATIONAL Client Portal is setup post launch call.
5.D&W INTERNATIONAL conducts market research on the demographics and the competitors
within the market.
6.D&W INTERNATIONAL conducts a review of your website.
7.During the first few weeks of the program, D&W INTERNATIONAL will touch base with
you and your team on an as needed basis with questions and clarification concerning
the IRL information.
Phase II (approximately 3 weeks)
1.D&W INTERNATIONAL conducts a 1.5 – 2 day site visit to assess your operation,
the market and meet with the team. During this time a selection of competitive visits
are conducted plus a review of the front desk, staff schedules, treatment room functions,
retail program and technology is conducted.
2.D&W INTERNATIONAL reviews the IRL information along with the information gathered
during the initial site visit.
3.D&W INTERNATIONAL reviews current and past marketing materials along with any
results from your past marketing programs.
4.D&W INTERNATIONAL's team of operations and marketing professionals prepares a
High Impact Action Plan with action items focused on having impact on the bottom
line.
5.D&W INTERNATIONAL prepares your Marketing and Promotions Plan with budget.
6.The first scheduled conference call is held to review and discuss the High Impact
Action Plan.
Phase III (approximately 5 weeks)
1.D&W INTERNATIONAL conducts the second scheduled conference call to review the
Marketing and Promotions Plan with budget.
2.D&W INTERNATIONAL continues weekly conference calls (5) to guide you through the
implementation of the Marketing and High Impact Action Plan.
3.D&W INTERNATIONAL provides marketing communication tools to Client to implement
the Marketing Plan.
4.D&W INTERNATIONAL representative is onsite for 1.5 days to conduct sales training
plus operations support or event facilitation.
5.D&W INTERNATIONAL conducts the final conference call to review the implementation
progress and discuss next steps.