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TURNKEY PROJECT is a unique, simple to use, cost-effective, self-service, turn-key program consisting of several, step-by-step modules to guide you through every step of process from determining the feasibility of having a spa to greeting your first guests on opening day. You may purchase the total program or individual modules. We provide you with an inter-active software program so you can customize each module for your specific needs.
1.Reality Check
·Client to provide a brief Book,that is an overview of the project, objectives, site, concept, competitive set, etc.
·Phone call or meeting with owner, developer, architects, etc. to discuss the Briefing Book, answer questions, examine the economic realities of getting into the spa business in terms of start-up costs and operating pro forma expectations; etc.
·At the end of the phone call or meeting, D&W INTERNATIONAL to provide an opinion based on the information received and discussed regarding the challenges and opportunities so the client can make a decision on whether or not to proceed to the next step
·If the client decides to proceed, discuss the D&W INTERNATIONA
2.Feasibility Analysis
·Concept:market-driven,trend-sensitive concept for a competitive edge
·Program/Guest Experience:ala carte treatments,packages,specialty programs,membership programs
·Facility Program:size and allocation of space with break-down for revenue-generating zones,comfort zones and back-of-house support areas
·Pro Forma:five year pro forma with additional information on the D&W INTERNATIONA contribution to the hotel/resort
·Start-Up Costs: detailed forecast of all pre-opening monies for FF&E,OS&E,marketing,training,pre-opening payroll,etc.
3.Competitive and Comparable Market Analysis
·Define competitive set
·Collect competitive information
·Determine your competitive niche and marketing edge
·Criteria for site selection
·Prototype facility floor plans showing proper flow and relationship of areas
·Prototype conceptual floor plans of the various rooms of the spa with placement of FF&E, electrical, plumbing, HVAC, music, etc.
·Construction Spec Book: design brief on a room-by-room basis of all the functional and performance specs needed to build the spa, e.g., HVAC, music, lighting, electrical, plumbing, surface finishes, millwork, etc.
5.FF&E and OS&E Spec Books and Purchasing Manuals
·Items, cut sheets and technical specifications on a room-by-room basis for everything that is needed in each area of the spa
·Preferred pricing from select vendors who have quality products and support services
6.Retail and Signature Products
·List of top-selling retail items along with all vendor information
·Step-by-step process on how to develop a signature product line that is tied to signature treatments plus the hotel in-room amenity line
·List of preferred vendors who can develop your signature product line
7.Operations and Training Manuals
·Recruiting strategies and resources for recruiting, qualifying and selecting candidates
·Organizational charts
·Job descriptions
·Departmental operating procedures
·Standard operating procedures
·Master training manual for the Spa Director
·Departmental training manuals for each spa department
·Training schedules
·Pre-opening training program
·Grand opening event and marketing ideas
·Internal marketing strategies for all in-house market segments: pre and post-opening
·External marketing strategies for all day guests and membership programs: pre and post-opening
·Integrated strategies with hotel Sales & Marketing, Special Events, Food & Beverage, Recreation, Reservations, Concierge, etc. so that the spa is integrated into all the hotel/resort departments
9.Critical Path
·Detailed program with all the tasks, resources, personnel, suggested times, etc. from start to finish
·Ten (10) hours of phone coaching to answer questions, review documents, etc. are included in the turn-key program
·Option to purchase additional blocks of time (in 10 hour increments) for phone coaching or arrange for on-site, face-to-face coaching sessions for any of the modules or for the turn-key
Quality Assurance
In order to maintain quality control and the integrity of your brand, it is important to monitor every facet of your business. D&W INTERNATIONAL provides several options to assure that you are ¡delivering the promise to your guests and owners.
·Evaluation and rating tool with sections on facility, service, treatments, products, personnel, etc.
2.Spa Shopper
·Trained professionals will be a guest and will rate all the areas above plus provide a written report of the findings
3.Operational Review
·Trained professional consultant with operational, marketing and financial experience will perform an in-depth analysis of the spa experience, every department in the spa and every department in the hotel/resort in terms of their interaction and integration with the spa
·In-depth written report of the findings plus recommendations on how to address any of the weak areas
·Follow-up conference call to discuss the report
·Optional: site visit for face-to-face discussion of the report
Financial Maximization
Spas should be profitable business ventures. If the spa is within a hotel/resort, the spa should also help the core business of selling rooms and/or lifestyle real estate. It is very expensive to build and operate a spa. Investors, owners, asset managers and operators expect that the spa will have a certain return on investment. D&W INTERNATIONAL has developed several business management tools to help enhance performance and profitability.
1.Daily Financial Management - Spa Profitability Analysis
·Daily management tool to help spas manage their business for maximum profitability
·Series of reports that look at about a dozen key metrics: capture rate, productivity, utilization, average treatment rate, revenue per available treatment room, revenue per square foot, etc.
2.The SPA Report -Spa Performance Analysis Benchmarking Program
·Real-time, web-based program to help spas see how they are performing in relationship to their competitive set, other spas within their chain and within the global spa industry
·State of the Industry Benchmarking Reports available on a monthly, quarterly and annual basis
·Customized reports for more in-depth analysis of your spa
3.Revenue and Yield Management: a proven program with interactive workshops, decision support tools and one-on-one coaching
·Product definition: identifying and leveraging your competitive edge
·Competitive benchmarking: defining competition from a guest perspective in terms of positioning, price and quality
·Strategic pricing: determining strategic pricing that drives revenues
·Demand forecasting: understanding the tools and process to accurately forecast demand
·Business mix manipulation: manipulating business mix and pricing to drive revenues
·Distribution management: multi-channel management for optimum positioning and pricing
4. Customized Financial Templates & Reports: Directors of Finance, Asset Managers and Spa Operators may want some additional, customized reports. Tell us what you want to measure and monitor and we can create the tool.
·Market Utilization
Business Development
D&W INTERNATIONAL offers several themed and inter-active workshops to help spas meet their financial potential; better serve their guests; and attract and retain excellent staff. In addition, D&W INTERNATIONAL can customize one day and multi-day workshops that focus on any specific needs that you have identified.
1.Themed Workshops, Learning Modules and Inter-Active Training
·Executive and personal coaching
·Decision making, problem solving, process management
·Organizational development
·Operational training and quality assurance
·Strategic planning and performance management
·Leadership and management skill development
·Team building
·Assessments and satisfaction measurements
·Guest service
·Motivational marketing and sales
·Culture development and enhancement
·People, Products, Profits
·Customer service, experience and loyalty
·Coaching for measurable performance
·Envisioning, asset growth planning, re-positioning